Hot sauce killed the radio star
June 9th, 2004 | Posted by Shannon
I spent my formative years listening to music. I remember listening to Elton John’s “Madman Across the Water” when I came home from the first grade, and the first record I played on my plastic Playschool record player (or at least the first record I want to remember owning) was the Moody Blues “Days of Future Passed.” On my 8th birthday, instead of “Happy Birthday to You” I heard the Beatles “Birthday” song. Let’s just say I have never let go of my rock and roll roots.
I also love to cook, to drink, to be a quasi-gourmet, to pretend to be a jet-setter. These are all fairly un-rockandroll things, except for maybe the drinking. I read Bon Appetit and Gourmet. This is extremely non-rocking.
So imagine my surprise when I turned a page in my new Bon Appetit tonight and found a picture of non other than Joe Perry, guitarist of Aerosmith, hawking his new hot sauce. I’m sorry to say, my stomach turned. It seems things have been going steadily downhill since Led Zeppelin sold out in that Jaguar commerical (or whatever car that was. Let’s please not talk about Sting.)
Joe Perry! I remember when he used to be so unbelievable cool. So distant, so remote, and such a slaying guitarist. I always had a thing for him, and was totally devasted when I saw him in a Gap ad.
I mean, these guys don’t really need the money from a Gap ad, do they? Don’t they already have gazillions from the bazillion records they had sold? The ninety nine World Tours?
And now, to see Joe Perry in friggen Bon Appetit. Maybe I am getting old. Maybe he is getting even older. Maybe Bon Appetit thinks they have totally scored. Joe Perry looks uncomfortable in the picture. It’s all very sad and confusing to me.
Sometimes all we have got is the memories of the coolness we have seen, heard, and known. I wonder if the kids of today see Justin Timberlake in the same way I used to see Joe Perry. I guess you could ask Joe Perry’s kids. I wish I could tell Joe’s kids how I used to listen to “Train Kept a Rollin” when I was fourteen and how Joe was like a god to me. I wish I could tell them how that could never happen to me now that he is hawking hot sauce in Bon Appetit.